Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production, Nijisanji, and VShojo. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, Facebook, Twitter, and Bilibili. By 2020, there were more than 10,000 active VTubers. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use avatar designs. The digital trend originated in Japan in the mid-2010s, and has become an international online phenomenon in the 2020s. Real-time motion capture software or technology are often-but not always-used to capture movement. The character/performer shown is Fushimi Gaku of Nijisanji fame.Ī VTuber ( Japanese: ブイチューバー, Hepburn: BuiChūbā), or virtual YouTuber ( バーチャルユーチューバー, bācharu YūChūbā), is an online entertainer who uses a virtual avatar generated using computer graphics. Screenshot of a VTuber stream, with viewers communicating live with the character.
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